American express platinum rewards
I was part of the first scrum team at Amex, which was assembled to work in Agile to complete quick iterative website tests.
As part of the initiative, we developed a series of illustrations to highlight the Platinum card benefits in a more visual way.
Role: Creative Director and illustrator
Developed in house at American Express
continuing the success
We ran a 6-week experiment, where we A/B tested the Platinum Card illustrations against the control of stock photography, and found a significant increase in conversion for the illustration style.
Given its success, we developed 2 additional illustration series for more Amex Cards: the Blue Card Everyday, and the Hilton Honors Card. Below are the additional illustrations created for those Cards.
Blue Cash Everyday Card from American Express
Turn cash back into Rewards dollars
Earn 3X points on dining
Earn 2X points on gasHilton Honors Card from American Express
Earn 12X Honors Points at any Hilton property
Earn 6X Hilton Honors Points at Supermarkets
Gain Gold Status and 12X Hilton Honors Points
Credits
Client
American Express
CD/Copywriter
Fran Webb
CD/Art Director
Steph Lusby
Agency
Greenstone
Consulting Partner
McKinsey
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