Justworks Activation and Swag

Justworks takes care of everything that needs to get done, so founders and teams can get back to doing what they love.

They tapped the team at Circus Maximus to create a series of activations targeted at founders, CEOs and HR teams to prove this ethos. Most importantly, using Justworks isn’t just great for leaders, but makes life better for the entire company.

Role: Art director and illustrator

Cards for Camaraderie

For Employee Appreciation Day, we developed a game called Cards for Camaraderie. We developed a series of 50 fun ideas that HR and company leadership could bring to life for their teams, allowing them to focus on the fun part of people management, while Justworks takes care of… everything else.

Bossface eraser

In the months and weeks leading up to Tax Day, we developed a fully integrated campaign called “Bossface”—a fictitious medical condition that only Justworks could treat.

To support our subway campaign, we sent Bossface kits to 500 targeted prospects around the country. These kits were outfitted with everything a founder, CEO or HR leader would need to eliminate their Bossface during one of the most stressful times of the year.

Credits

Client
Justworks

CD/Copywriter
Fran Webb

CD/Art Director
Steph Lusby

Agency
Circus Maximus

Photography
Jason Leiva

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