Brex travel product launch
Brex travel is the first new product built on top of the existing Brex spend management platform. It is designed to unite all T&E spend in one place. With Brex travel, employees can book and manage travel right from their Brex app, using their Brex card, and admins can track all T&E spend in real-time, in one place.
Role: Designer and Brand Design Manager
Landing page
The focus of Brex travel was to create a better end-user experience for employees booking travel, while simultaneously giving admins visibility into their spend as soon as it happened. The website was designed to highlight both of those things: we showed full product UI to highlight the consumer-grade booking experience, and wrote pithy, bold headlines to explain the value to T&E admins.
ANnouncement video
This video was initially created as a press asset for news outlets and social platforms. Once we saw its positive reception, we embedded it into the sales process—SDRs utilized it for cold messaging prospects, and AEs used it as content in their pitch calls and zoom waiting rooms.
Brex Travel Pitch Deck
We developed a custom pitch deck for Brex travel as an upsell motion for existing customers. Our design challenge was to take the very dynamic and animated video we had created for the announcement and turn it into a static document to be presented by our Client Sales team.
One pager
One pagers were distributed at conferences and as follow ups to sales meetings. We shifted away from the use of heavy black backgrounds associated with the rest of this campaign for the one pager document to ensure optimal legibility and better printing quality.
Tradeshow booth
The physical representation of Brex travel had to evoke a feeling of ease and seamlessness, so we opted for curved edges and minimalism, displaying our product visually like an Apple store. We also leaned on airport conventions like a gate number, boarding monitor, check-in counter and terrazzo flooring to playfully stay in theme.
Creative Team
Minou Sinios
Sojin Kim
Josephine Law
Latham Arnott
Abby Landers
Taylor Whitfield
Matt Bango
Ammaar Reshi
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